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Native Creative Specifications

Guidelines for native creatives

Pragya Bharti avatar
Written by Pragya Bharti
Updated this week

The specifications are not rigid requirements imposed by AdLib, rather, they are an aggregation of requirements from our supply sources. Adhering to them will ensure both maximum exposure for your advertisements as well as a smooth user experience for your audience.

Headline

Max 50 characters (Recommended 25 characters)

Subtitle

Max 90 characters

Sponsored By Name

Max 25 characters

Call to Action

Choose from the list:

Apply Now, Buy Now, Click Here, Contact Us, Download, Get Quote, Install Now, Learn More, Read More, Shop Now, Sign Up, Subscribe, Use App

Image

  • File Types: jpg, png

  • File Size: Max 2 MB

  • 1200x627 (mandatory) and 627x627

  • Image Filename must include file extension

Logo Image

  • File Types: jpg, png

  • File Size: Max 2 MB

  • Must be square. Minimum 627 × 627 pixels

  • Logo Imagename must include file extension

Flight Dates

Mandatory to enter in the CSV

CSV Template

  • Must be saved in CSV UTF-8 Format

  • Download the template here

Additional Notes:

  • Flight Dates: Mandatory in the CSV. However, after upload, flight dates can be updated or removed from the UI.

  • Subtitle: Some supply sources accept up to 200 characters; however, 200 characters may limit the inventory. To align with the requirements of most supply sources, it's recommended to keep it to 90 characters or fewer.

  • Image Dimensions: It's recommended to upload both image sizes: 1200x627 and 627x627

  • Text must not contain any special characters

Related Articles: Creative Specs & Sizes | Adding Creative or Ad Tags | Creative Approval & Policy

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