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Creative Specs & Sizes
Creative Specs & Sizes

What are the specifications for Creative unit assets & common ad sizes?

Mike Hauptman avatar
Written by Mike Hauptman
Updated over 6 months ago

The specifications are not rigid requirements imposed by AdLib, rather, they are an aggregation of requirements from our supply sources. Adhering to them will ensure both maximum exposure for your advertisements as well as a smooth user experience for your audience.

Accepted 3rd Party Ad Tag Formats

Display/Mobile: Javascript, Iframe and Standard (a href/img src)
Video: VAST 1.0, VAST 2.0, VAST 3.0, VPAID 1.0 and 2.0, VAST URL or VAST Source XML, VAST with VPAID 

Accepted File Formats

Display & Mobile Assets
Image (GIF, JPG, PNG), SWF, HTML5
500kb Max

All animations must stop after 15 seconds

Video and CTV
flv, .mp4, .avi, wmv, .mpeg1/2, .webm, .mov,
1GB Max

Audio
.wav or .ogg
1GB Max

Accepted Ad Dimensions

Display Ad Dimensions

300x250, 728x90, 160x600, 300x600, 970x250, 336x280, 468x60, 120x600, 180x150, 250x250, 234x60, 970x90, 200x200 300x1050

Mobile Ad Dimensions

320x480, 320x50, 728x90, 300x250, 360x640, 300x50, 216x36, 120x20, 168x28, 480x320, 768x1024, 120x240

Video Ad Dimensions

1920x1080, 1920x800, 1280x720, 854x480,1024x768, 640x380, 640x480, 640x360, 480x360, 320x240, 300x250

Audio Ad Companion Banner Dimensions

300x250, 728x90, 300x50, 320x50, 500x500, 540x640, 640x640

Digital Out Of Home (DOOH) Ad Dimensions

1920x1080, 1280x720, 1080x1920, 1400x400, 840x400

Native Image Ad Dimensions:

1600x1200, 1200x1200, 1600x1600

HTML5 Assets

Please reach out to support@adlibmediagroup.com to receive DSP specific creative specs.

Additional Helpful Resources:

IAB HTML5 Resources: https://www.iab.com/?s=html5

IAB Creative Specifications: https://www.iab.com/?s=creative%20specifications
     **These are not always the same as AdLib specifications as we normalize against our supply source requirements.**

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