All new AdLib accounts are initially created with a default advertiser name.
You can create as many new advertisers in AdLib as needed.
However, keep in mind that some DSPs have stricter approval processes. If your advertiser plans to run campaigns on Amazon or Criteo, additional information will be required.
1. Navigate to the Management tab and click on the click on Advertisers
2. Click "CREATE NEW"
3. Give the advertiser a unique Name
4. Add the advertiser’s domain
5. Ensure the selected agency is correct.
6. Set the Status to ON so that the advertiser is enabled
7. Click "SAVE"
Alert! For advertisers planning to run campaigns on Amazon or Criteo, obtaining DSP approval is a crucial step.
Follow these key steps to streamline approval and set your campaign up for success.
8. Click on the pencil icon to edit/update your advertiser's information.
9. Complete the following fields with your advertiser's information.
10. If your advertiser has an Amazon Merchant Token or specific ASINs they intend to use, please provide the details here.
11. Click "SAVE"
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