No Matches or Low Matches
Check targeting settings for conflicts
Check Pixel Loads for sufficient audience size
Increase audience size
Check Campaign Approval Status
Check Creative Approval Status
Check Campaign Start/End Dates
No Bids
Check creative approval status
Check creative dimensions
Check that creative formats are supported by audience targeting
Add additional creative sizes
Increase Max CPM Bid
Loosen optimization targets
Low Bids or Low Bid Rate
Increase Max CPM Bid
Loosen optimization targets
Add additional creative sizes
Change Pacing to ASAP
No Wins or Low Win Rate
Increase Max CPM Bid
Loosen optimization targets
Add additional creative sizes
Change Pacing to ASAP
How to adjust and optimize campaigns using matched bid opportunities, win rate, and bid rate data.
Written by Mike Hauptman
Updated over a week ago