The specifications are not rigid requirements imposed by AdLib, rather, they are an aggregation of requirements from our supply sources. Adhering to them will ensure both maximum exposure for your advertisements as well as a smooth user experience for your audience.
Accepted 3rd Party Ad Tag Formats
Display/Mobile: Javascript, Iframe and Standard (a href/img src)
Video: VAST 1.0, VAST 2.0, VAST 3.0, VPAID 1.0 and 2.0, VAST URL or VAST Source XML, VAST with VPAID
Accepted File Formats
Display & Mobile Assets
Image (GIF, JPG, PNG), SWF, HTML5
500kb Max
All animations must stop after 15 seconds
Video and CTV
flv, .mp4, .avi, wmv, .mpeg1/2, .webm, .mov,
1GB Max
Audio
.wav or .ogg
1GB Max
Accepted Ad Dimensions
Display Ad Dimensions
300x250, 728x90, 160x600, 300x600, 970x250, 336x280, 468x60, 120x600, 180x150, 250x250, 234x60, 970x90, 200x200 300x1050
Mobile Ad Dimensions
320x480, 320x50, 728x90, 300x250, 360x640, 300x50, 216x36, 120x20, 168x28, 480x320, 768x1024, 120x240
Video Ad Dimensions
1920x1080, 1920x800, 1280x720, 854x480,1024x768, 640x380, 640x480, 640x360, 480x360, 320x240, 300x250
Audio Ad Companion Banner Dimensions
300x250, 728x90, 300x50, 320x50, 500x500, 540x640, 640x640
Digital Out Of Home (DOOH) Ad Dimensions
1920x1080, 1280x720, 1080x1920, 1400x400, 840x400
Native Image Ad Dimensions:
1600x1200, 1200x1200, 1600x1600
HTML5 Assets
Please reach out to support@adlibmediagroup.com to receive DSP specific creative specs.
Additional Helpful Resources:
IAB HTML5 Resources: https://www.iab.com/?s=html5
IAB MRAID Resources: https://www.iab.com/?s=mraid&post_type=iab_guideline
IAB VPAID Resources: https://www.iab.com/?s=vpaid&post_type=iab_guideline
IAB Creative Specifications: https://www.iab.com/?s=creative%20specifications
**These are not always the same as AdLib specifications as we normalize against our supply source requirements.**