AdLib

Audiences are a combination of targeting rules that determine where and to whom your ads will be served. 

These rules allow you to set up targeting for every audience of every size and every type. You can select from over 200,000 Audience Segments from 50+ data providers and retarget your own audiences from online and offline sources.

Name your Audience. ​(ex: Parents with children, Alexa Device, Portland, HHI: $100,000+)

 Create different groups is optional; you can have a single group that will be named 'Group 1' by default. However, having different groups allows us to manage our rules in detail.

Here you can select if you want Include/Exclude that group and also if you will use AND/OR between different groups. After naming it, press "+Add Group"

Add your first Rule. Rules can be combined to achieve powerful and nuanced targeting.

1. Select you group (ex: demographic)
2. Select the first Rule Type (ex: Geo, Age, Gender, etc.)
3. You will get options from here that allow you to execute on your first rule type

Try to use your first rule to set set your top-level constraint, like GEO.

To see the full list of of 3rd party audiences, select 3rd Party Audiences &gt; All &gt; click on View Segments button.

1. Name your Audience. ​(ex: Parents with children, Alexa Device, Portland, HHI: $100,000+) 

2. Add your first Group
 Create different groups is optional; you can have a single group that will be named 'Group 1' by default. However, having different groups allows us to manage our rules in detail.

3. Add the name Group 
 Here you can select if you want Include/Exclude that group and also if you will use AND/OR between different groups. After naming it, press "+Add Group" 
 <img src="https://downloads.intercomcdn.com/i/o/956233380/5723434572e488ee5b11008b/image.png?expires=1743984000&amp;signature=f5db92d6b6e9daff1cbd19ef8cda8be992d563ccf89da67aec5d15aef75644b0&amp;req=fSUhFMp9nolfFb4X1HO4gVQr0G3qx3HENrzb2LtT1KCYgcBcMGdQhOV2PndF%0A" width="400" alt="">
 
4. Add your first Rule. Rules can be combined to achieve powerful and nuanced targeting.
 1. Select you group (ex: demographic)
 2. Select the first Rule Type (ex: Geo, Age, Gender, etc.)
 3. You will get options from here that allow you to execute on your first rule type
5. Try to use your first rule to set set your top-level constraint, like GEO.

6. To see the full list of of 3rd party audiences, select 3rd Party Audiences &gt; All &gt; click on View Segments button.

Retargeting is also available through Rule Types: My Pixels.

Please note: you first must have created the pixel in Pixel section under Management.

Select the your Advertiser &gt; click on the View Pixels button.

Choose the pixel(s) you would like to leverage for re-targeting and hit Submit.

1. Please note: you first must have created the pixel in Pixel section under Management. 
2. Select the your Advertiser &gt; click on the View Pixels button. 

3. Choose the pixel(s) you would like to leverage for re-targeting and hit Submit.

Edit or Delete Your Targeting Rules

To delete a targeting rule, click on the trash bin button (number 1 in blue).

To edit a targeting rule, click on the pencil button (number 2 in blue).

1. To delete a targeting rule, click on the trash bin button (number 1 in blue).
2. To edit a targeting rule, click on the pencil button (number 2 in blue).
3. When you're done, click on Submit.

Note: If you need to make edits to an existing audience and want to create a new version, simply make the required changes and then click "Submit as New."

Keep in mind that as you create rules and combine them, you always have the option to select AND/OR. This allows you to either narrow down or amplify your audiences based on your specific criteria.

Learn how to use AdLib's powerful audience builder and target the right audience to drive powerful campaign results.