A set of default pixels are provided for each Advertiser in AdLib.
These include:
Add To Basket
App Install
Begin Registration
Complete Registration
Contact
Conversion
Homepage
Initiate Checkout
Product Page
Purchase
Site Visit
View Content
To create additional pixels with custom names, follow these steps.
Click the ‘Pixels’ button in the Management menu. (link)
Once on the Pixels page, click ‘+New Pixel’.
Select the advertiser from the dropdown menu and name the pixel.
Click ‘Create’, then click ‘View My Pixels’
The new pixel will now be available in the ‘Pixels’ page under ‘Get Pixel’.
Each pixel has three implementation options.
1. Javascript (Preferred Method)
Javascript tags are preferred for their accuracy and resilience across multiple environments.
Example Javascript Pixel:
<script language='JavaScript1.1' async src='//pixel.mathtag.com/event/js?mt_id=1453489&mt_adid=225882&mt_exem=&mt_excl=&v1=&v2=&v3=&s1=&s2=&s3='></script>
2. Image
Similar to Javascript pixels, Image pixels can be used to collect audience segments or track events. Image pixels are generally used within environments where Javascript is not applicable.
Example Image Pixel:
<img src='//pixel.mathtag.com/event/img?mt_id=1453489&mt_adid=225882&mt_exem=&mt_excl=&v1=&v2=&v3=&s1=&s2=&s3=' width='1' height='1' />
3. Click Tracker
If the user doesn’t have access to the website to place a pixel, a click-tracker can be used to build an audience segment. Supply your destination URL and the platform will build a click redirect URL which can be used instead.
Example Click Tracker:
//pixel.mathtag.com/event/img?mt_id=1453489&mt_adid=225882&mt_exem=&mt_excl=&v1=&v2=&v3=&s1=&s2=&s3=&mt_nsync=1&redir=https%3A%2F%2Fwww.adlib.com
Also see:
Tracking Tags & Pixels (link)
Placing Tags & Pixels (link)