These lists give you curated inventory to target with your programmatic campaigns, whether you want to run across an entire content category or narrow down to our highest-quality supply.
Every list reflects vetted, proven inventory.
How these lists are built
Quality-vetted. We screen every property against Jounce Media quality data and only include supply rated "Buy with Confidence." When a list needs more scale, we top it up with the lowest-risk "Buy with Caution" inventory, and nothing below that line.
Ranked by delivery. Within each list, properties are ordered by AdLib's all-time delivery, highest first. So the supply we've run the most sits right at the top.
Verified supply paths. We check each property against its ads.txt or app-ads.txt file to confirm the seller is authorized and the path is legitimate and fraud-free.
Premium cuts (Jounce Bellwether)
Our highest-quality tier. Bellwether is Jounce Media's hand-selected set of roughly 100 top seller portfolios it monitors directly; together, they capture close to 70% of all programmatic spend across 100,000+ properties. Start here when you want maximum quality. Of the three channels, CTV is the most concentrated.
Popular Apps & CTV
The most-delivered mobile apps and Connected TV apps we run.
Site Lists by vertical
Quality display domains grouped by content category. Use these to keep a campaign inside a specific vertical.
How to read a list
Every list uses the same columns:
Domain / App: the property itself.
Primary seller: the portfolio that owns and monetizes it.
App ID: the store identifier used for activation (App and CTV lists).
ads.txt / app-ads.txt: the authorized-seller file used to verify the supply path.
Quality grade: a content and brand-safety rating: High (clean, brand-safe), Medium (minor flags), or Low (meaningful content risk, rare on these lists).
These lists show the highest-delivery vetted inventory AdLib runs; they are not the complete universe of available supply. Need a specific property activated or a custom cut of a list? Contact AdLib support.