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Review Reporting & Insights
Review Reporting & Insights

How to navigate and review the data, metrics, and insights provided in the AdLib Reporting Dashboard

Mike Hauptman avatar
Written by Mike Hauptman
Updated over 3 years ago

When you log into AdLib, the default view is the Reporting Dashboard.

Navigate back to the Reporting Dashboard by selecting a Reporting view in the Menu Bar on the left-hand side.

Reporting Filters

  • Select an Advertiser and/or Campaign to filter across all reporting views

  • Select a date range to view reporting metrics over a specific range

Reporting Views

  • Navigate through Reporting views in the Menu Bar on the left-hand side

  • See reporting by campaign with performance metrics such as Impressions, Clicks, CPM, CPC and much more.

Downloading Reports

  • All report grids can be downloaded by clicking either Excel, CSV or PDF on the righthand side of the reporting view

Campaigns Report

Campaigns Chart

  1. Select a metric to view trends over the specified date range

  2. Hover over points in the chart to see data for a specific date

Campaigns Grid

  1. Sort by column by clicking on the column headers

  2. Show more than 50 entries by selecting from the "Show __ Entries" drop down

Geography (Geo) Report

Country & Region Charts

  1. Select a metric to view trends by country or region over the specified date range

  2. Hover over points in the maps to see data for a specific country or region

  3. Region Chart Only: Select from USA or Canada 

Country & Region Grids

  1. Sort by column by clicking on the column headers

  2. Show more than 50 entries by selecting from the "Show __ Entries" drop down

  3. Region Grid Only: Select from USA or Canada 

Sites Report

Sites Chart

  1. Select a metric to view data for top websites over the specified date range

  2. Hover over sites in the chart to see data for a specific site

Sites Grid

  1. Sort by column by clicking on the column headers

  2. Show more than 50 entries by selecting from the "Show __ Entries" drop down

Apps Report

Apps Chart

  1. Select a metric to view data for top mobile apps over the specified date range

  2. Hover over sites in the chart to see data for a specific app

Apps Grid

  1. Sort by column by clicking on the column headers

  2. Show more than 50 entries by selecting from the "Show __ Entries" drop down

Audiences Report

How to interpret an Audience Index score:

  • An Audience Index score of greater than 1.0x means that the campaign reached an audience mostly made up of the indicated audience name.

  • An Audience Index score of less than 1.0x means that the campaign reached an audience mostly not made up of the indicated audience name.

or

  • An Audience Index  > 1.0x Means Audience Is Strongly Represented, Compared to Average Internet Audience

  • An Audience Index < 1.0x Means Audience Is Not Strongly Represented, Compared to Average Internet Audience

Audiences Chart

  1. Select a metric to view data for top audiences reached over the specified date range

  2. Hover over sites in the chart to see data for a specific audience

Audiences Grid

  1. Sort by column by clicking on the column headers

  2. Show more than 50 entries by selecting from the "Show __ Entries" drop-down

Creative Report

  • Click the Hide Previews button to disable creative previews

Creative Grid

  1. Sort by column by clicking on the column headers

  2. Show more than 50 entries by selecting from the "Show __ Entries" drop down

Custom & Scheduled Reports

Want to a custom report with specific data? Reports automatically emailed to you at a specific time?  Send us a message in the app to find out more!

Related Articles:

City, Zip Code, & Post Code Reporting

Have more questions?  

Check out our FAQ or message us directly in the App!

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