There are two ways to target segments: by selecting your preferred provider or searching AdLib's comprehensive list.

Follow these steps if you have a preferred provider:

1. Click "Add New Targeting Rule"

2. Select the rule type 3rd Party Audiences

3. Select the Provider

4. Click "View Segments"

5. Click the carrot to view the available segments

6. Check the Display Full Path box to view the description and cost of the segment

7. Select one or more segments that you want to include in your target

8. Click "Submit"

9. Click "+ Add Rule"

Congrats! You have successfully added your preferred provider to your target audience.

Follow these steps if you want to select from all available 3rd party segments.

1. Click "Add New Targeting Rule"

2. Select the rule type 3rd Party Audiences

3. Select ALL

4. Click "View Segments"

5. Type the segment you are looking for in the search bar, for example, Healthcare Decision Makers

6. Check the Display Full Path box to view the description and cost of the segment

7. Select one or more segments that you want to include in your target

8. Click "Submit"

9. Click "+ Add Rule"

Congrats! You have successfully added your preferred provider to your target audience.

Related Articles: Why Can't I See The 3rd Party Segments? | Create Your First Audience | Brand Safety, Contextual, Viewability & Data Provider Targeting | Exchange & SSP List Targeting

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